o2 calling card
Client: o2 Germany
Innovation, new product, media, promotion
The first greeting card that can telephone.
The inside of the card includes, among other items, a GSM module, a microphone and a speaker. All of these are packed into a regular greeting card. It is a world first and therefore has a patent pending.
THE LAUNCH CAMPAIGN
The greetings card celebrated its premiere in the Christmas edition as part of a social media promotion. In keeping with the festive spirit, the community was asked to apply by submitting a personal story to the campaign microsite: Who is especially important to you and why should this person in particular receive the card? The most moving or most original suggestions were then awarded an Xmas Card from O2, which was then sent on behalf of each winner.