http://www.pedro-americo.com Pedro Americo - Art Director Thu, 07 Mar 2013 13:58:25 +0000 http://www.pedro-americo.com en http://www.pedro-americo.com/Petrobras-Waterproofing http://www.pedro-americo.com/following/pedro-americo.com/Petrobras-Waterproofing Thu, 07 Mar 2013 13:58:25 +0000 Pedro Americo - Art Director 953105 Client - Petrobras ''To know what we do to your roof, please throw water in this ad.'' ps: the ad was printed with a special surface that didn't let the water spoil the page <img src="http://payload.cargocollective.com/1/2/77735/953105/imp1.jpg" width="670" height="394" width_o="1200" height_o="706" src_o="http://payload.cargocollective.com/1/2/77735/953105/imp1_o.jpg" data-mid="4577649" border="0" align="left"/> Client - Petrobras ''To know what we do to your roof, please throw water in this ad.'' ps: the ad was printed with a special surface that didn't let the water spoil... http://www.pedro-americo.com/Online-Street-Musicians http://www.pedro-americo.com/following/pedro-americo.com/Online-Street-Musicians Mon, 14 May 2012 04:26:48 +0000 Pedro Americo - Art Director 3399254 Client: German Red Cross <img src="http://payload54.cargocollective.com/1/2/77735/3399254/street low_1000.jpg" width="1000" height="649" width_o="1400" height_o="909" src_o="http://payload54.cargocollective.com/1/2/77735/3399254/street low_o.jpg" data-mid="17484380" border="0" align="left"/> Client: German Red Cross http://www.pedro-americo.com/Zion-Drum-Sticks http://www.pedro-americo.com/following/pedro-americo.com/Zion-Drum-Sticks Mon, 16 Apr 2012 12:40:12 +0000 Pedro Americo - Art Director 953047 Client - Zion Drum Sticks <img src="http://payload.cargocollective.com/1/2/77735/953047/zion 02.jpg" width="670" height="882" width_o="1500" height_o="1975" src_o="http://payload.cargocollective.com/1/2/77735/953047/zion 02_o.jpg" data-mid="4577207" border="0" align="left"/> ''Buy 2 and get 1-2-3-4'' <img src="http://payload.cargocollective.com/1/2/77735/953047/zion 03.jpg" width="670" height="882" width_o="1500" height_o="1975" src_o="http://payload.cargocollective.com/1/2/77735/953047/zion 03_o.jpg" data-mid="4577219" border="0" align="left"/> 'When someone complains about your drum solo, show them another use for the sticks.'' Client - Zion Drum Sticks ''Buy 2 and get 1-2-3-4'' 'When someone complains about your drum solo, show them another use for the sticks.'' http://www.pedro-americo.com/Ikea-midsummer-sale http://www.pedro-americo.com/following/pedro-americo.com/Ikea-midsummer-sale Tue, 27 Sep 2011 08:42:59 +0000 Pedro Americo - Art Director 1940624 Client: Ikea Headline: Buy what you need. Save for what you wish. <img src="http://payload.cargocollective.com/1/2/77735/1940624/Cadeira 01C.jpg" width="670" height="446" width_o="1984" height_o="1323" src_o="http://payload.cargocollective.com/1/2/77735/1940624/Cadeira 01C_o.jpg" data-mid="9620494" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/77735/1940624/Cadeira 02.jpg" width="670" height="446" width_o="1984" height_o="1323" src_o="http://payload.cargocollective.com/1/2/77735/1940624/Cadeira 02_o.jpg" data-mid="9620498" border="0" align="left"/> Client: Ikea Headline: Buy what you need. Save for what you wish. http://www.pedro-americo.com/Volkswagen-Dynamic-Light-Assist http://www.pedro-americo.com/following/pedro-americo.com/Volkswagen-Dynamic-Light-Assist Tue, 27 Sep 2011 08:41:31 +0000 Pedro Americo - Art Director 1368704 Client: Volkswagen Client: Volkswagen http://www.pedro-americo.com/Spoleto-Italian-Fast-Food http://www.pedro-americo.com/following/pedro-americo.com/Spoleto-Italian-Fast-Food Thu, 27 Jan 2011 20:31:04 +0000 Pedro Americo - Art Director 988428 Client - Spoleto "Everybody speaks a bit of Italian and Spoleto understand them all" Client - Spoleto "Everybody speaks a bit of Italian and Spoleto understand them all" http://www.pedro-americo.com/Insignia-OPC-App http://www.pedro-americo.com/following/pedro-americo.com/Insignia-OPC-App Thu, 27 Jan 2011 20:19:09 +0000 Pedro Americo - Art Director 987898 Client - Opel<img src="http://payload.cargocollective.com/1/2/77735/987898/opc.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/2/77735/987898/opc_o.jpg" data-mid="4742978" border="0" align="left"/> Client - Opel http://www.pedro-americo.com/Wir-sind-Opel http://www.pedro-americo.com/following/pedro-americo.com/Wir-sind-Opel Thu, 27 Jan 2011 17:20:59 +0000 Pedro Americo - Art Director 987838 Client - Opel. <img src="http://payload.cargocollective.com/1/2/77735/987838/wso.jpg" width="670" height="554" width_o="1465" height_o="1213" src_o="http://payload.cargocollective.com/1/2/77735/987838/wso_o.jpg" data-mid="4742884" border="0" align="left"/> Problem: Opel was going through a dark period. There was a big risk Opel would go out of business due to huge debts, factories and dealerships closing down. A huge amount of workers would be unemployed and a traditional German brand would be lost forever. Solution: First: creation of a concept line that would pride and passion for a national brand: Wir Sind Opel (we are Opel). Next, we created a blog, managed by real workers, telling personal stories of glories and conquests of Opel's workers throughout the years. Together with the blog, we released a T-shirt that would be sold online. The money from sales was used to create an emergency fund for workers in case they needed financial assistance in the future. Results: The blog was a huge success among the workers, who took part in this initiative. T-shirts were sold out in 2 weeks. New pieces were produced together with new products such as car stickers and flags. Soon it spread through friends until it reached a point where national media coverage was attained. The success brought an initial demonstration at Rüsselsheim involving 8,000 people, and achieved extensive media coverage. As a result, Angela Merkel, Chancellor of Germany, scheduled an official visit to the factory. 10,000 people were there supporting the brand. From that day forward, the German government was acutely aware of how important the brand was for the people and how big the issue was. The German government decided to help Opel financially. Client - Opel. Problem: Opel was going through a dark period. There was a big risk Opel would go out of business due to huge debts, factories and dealerships... http://www.pedro-americo.com/Zildjian-drum-sticks http://www.pedro-americo.com/following/pedro-americo.com/Zildjian-drum-sticks Thu, 27 Jan 2011 16:59:29 +0000 Pedro Americo - Art Director 987834 Client - Zildjian <img src="http://payload.cargocollective.com/1/2/77735/987834/-1.jpg" width="670" height="446" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/2/77735/987834/-1_o.jpg" data-mid="4742597" border="0" align="left"/> Client - Zildjian http://www.pedro-americo.com/Goethe-Institute-Language-comunity http://www.pedro-americo.com/following/pedro-americo.com/Goethe-Institute-Language-comunity Thu, 27 Jan 2011 16:56:59 +0000 Pedro Americo - Art Director 987818 Goethe Institute - Language comunity Goethe Institute - Language comunity