Since everyone is always online and pays less attention what's around, German Red Cross decided to take Street Musicians to a place they've never been before: online. Instead of playing in front of shops, they played in front of online shops.
Awards: Cannes Lions, Silver, Media. Cannes Lions, Shortlist, Branded Content Epica Awards, Silver, Media Innovation Epica Awards, Bronze, Public Interest Interactive 2x NY Festival, Finalist, Online Art Director's Club Germany, Merit, Online Red Dot Award, Communication Design
o2 Calling Card
Client: o2 Germany
The first greeting card that can telephone.
Awards: 2x Cannes Lions, Shortlist, Direct 4x NY Finalist, Direct and Collateral and Digital Art Directors Club of Europe, Innovation Art Directors Club, Bronze, Digital Art Directors Club, Merit, Dialogue Marketing 2x Red Dot Design, Digital Media and Direct Mail 2x Annual Multimedia Award, Digital, Silver Deutscher Digital Award, Silver, Cross-media
o2 Calling Greeting Card
o2 Calling Greeting Card - Product Demo
Interone used the Art Director's Club site to create a recruiting campaign.
Awards: 2x NY Festival, Finalist, Direct 2x Art Director's Club Germany, Bronze, Media 3x Art Director's Club Germany, Merit, Digital DDP Award, Finalist, Digital 2x Annual Multi Media Award, Silver New Media Awards, Finalist, Digital
ADC Takeover by Interone
The perfect foundation
Challenge: Colgate wanted to break free from the homogeny of toothpaste messaging, but more importantly, from the public’s perception of being considered a hygiene-exclusive product.
Insight: Makeup is the source of self-confidence for many different women with different beauty regimes, but a white smile is transversal to all of them.
Idea: A white smile is the perfect foundation.
Execution: To bring the idea to life we created a beauty influencer engagement program, using real beauty bloggers from across Europe.
Results: +2M views 33% ad recall
The Perfect Foundation with Wande Alugo
The Perfect Foundation with Dina Tokio
Night Terror App
Client: Horror Channel UK
An app that generates nightmares.
Awards: LIA, Bronze, Branded Entertainment FWA, Mobile of the Day Annual Multi Media Award, Silver Red Dot Award, Digital
The Night Terror App - Horror Channel
Client: o2 Germany
Client: WWF This campaign won the pitch for WWF Europe and was published in 20 countries.
Award: Luezer's Archive - Film featured Luezer's Archive - Print campaign featured
Wir Sind Opel
Opel was going through a dark period. There was a big risk Opel would go out of business due to huge debts, factories and dealerships closing down. A huge amount of workers would be unemployed and a traditional German brand would be lost forever.
Solution: First: creation of a concept line that would pride and passion for a national brand: Wir Sind Opel (we are Opel). Next, we created a blog, managed by real workers, telling personal stories of glories and conquests of Opel's workers throughout the years.
Together with the blog, we released a T-shirt that would be sold online. The money from sales was used to create an emergency fund for workers in case they needed financial assistance in the future.
Results: The blog was a huge success among the workers, who took part in this initiative. T-shirts were sold out in 2 weeks. New pieces were produced together with new products such as car stickers and flags. Soon it spread through friends until it reached a point where national media coverage was attained. The success brought an initial demonstration at Rüsselsheim involving 8,000 people, and achieved extensive media coverage.
As a result, Angela Merkel, Chancellor of Germany, scheduled an official visit to the factory. 10,000 people were there supporting the brand.
From that day forward, the German government was acutely aware of how important the brand was for the people and how big the issue was. The German government decided to help Opel financially.
The Christmas Bakery
Client: Save the Children
The Christmas Bakery
Client - Vichy
Headline: ''Time isn't your enemy''
Good tools. Good work.
Awards: 2x Red Dot Award, Campaign and Calendar IF Communication Design, Gold, Print 3x Creativity International Award, Gold Creativity International Award, Silver German Design Council, Automotives, Calendar
A very personal portfolio of services from Laureus, a NGO sponsored by Mercedes, that helps kids through sports. Instead of a traditional brochure, we developed a Moleskine visual story book, in which we explain Laureus' successful cases through very personal illustrations.
All illustrations were handmade with mix technics.
Forget cars. Configure your own Santa Class Sleigh for Christmas.
Three sleighs were originally designed for that, based on 3 Mercedes-Benz models.
Santa Class Screencast
Client: Evolution Boats
'If you navigate your whole life towards the horizon, you'll find out that land is boring''. PS: in portuguese, ''chata'' is the same word for flat or boring.
"With an 4x4, you only get to know 1/3 of the world.''
Die Traktor is my actual band, in Germany.
In 2012, we've recorded our last album called Helden (Hero, in english) in Koblenz, Germany. It was recorded by Kurt Ebelhäuser and produced by him and the band. I am deeply involved in the whole songwriting and recording process.
If you would have asked my 16 years old self (when I first started playing in bands) if one day I would be playing, writing an album and recording it in Germany, I would have told you, you're insane. It was such a great experience, and very creative challenging as well.
Listen to the full album on the link below.
Die Traktor - Helden [Full Album]
Die Traktor - Was wir hör`n woll`n @ Rockfield 2015