Hey ho.
I’m pedro americo
creative director / art director based in berlin
Like a rockstar, but without breaking things. Mostly.
KEEP SCROLLING, DON'T BE SHY
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KEEP SCROLLING, DON'T BE SHY ✦
Like a glitch in the Matrix, but it's your brain
According to doctors, Alzheimer's works as a glitch in the brain. Using the datamosh glitched effect, we took the audience into an immersive film, featuring stories told by patients and relatives.
‘‘This is one of the most artful ads ever made about Alzheimer’’
Like gelatine, but it’s porkless and seriously provoke the serious people.
Katjes produces candies without animal gelatine, for people who choose to not eat animals for personal reasons such as religion, breastfeeding or animal love. The campaign polarised opinions in Germany, and even caught the attention of the far right party in the country, AFD.
‘‘It is time to do exactly this kind of advertising’’
Germany, a country where 84% of people are in favor of organ donation would still have 3 people die everyday waiting for one organ. In the end, only 0,001% donate. Why? Because you need to opt in as a donor and your family needs to have the document that proves your consent. In a country where 1 out of 4 people is tattooed, there's a great opportunity to show you opted in and start a conversation about it: Enters #Optink. A tattoo that can save lives.
We turned tattoo studios into organ donor recruitment centres and tattoo artists into advocates for the cause – spawning a perpetual stream of new donors every day. Organ donors became brand ambassadors, carrying the meaning of the tattoo wherever they go, forever.
Like tattoos, but your mom actually approves
Like making fitness content Gen-Z won't immediately skip
Welcome to Nike Run Club Live! The first Instagram Show by Nike made for GenZ and made by GenZ in collaboration with Creator Sebastian Kortmann and Highsnobiety very own Fania. The show features Fania who shares her best tips for creating and maintaining a running routine. And yessss, there is a Nike product: the Nike Run Club App. Two episodes per week went live, on @nikeberlin and the creator’s pages directing our audience directly to the Nike Run Club App.
Like becoming a global trend by unliking what a billionaire did
On July 23rd, Elon Musk killed the little blue bird when he rebranded Twitter to X. The world couldn’t believe what was happening. But what was even more unbelievable, was the fact that the death of a virtual animal species caused a bigger outcry than the extinction of vast numbers of species on our planet. The WWF reacted in an appropriate way: WWF turned Twitter’s rebranding into a pamphlet for species’ conservation. A true statement on how cultural context is key.
like developing a greeting card that phones
The first greeting card that can make phone calls. An innovative way to greet someone personally in times where communication gets less and less personal.
The inside of the card includes, among other items, a GSM module, a microphone and a speaker. All of these are packed into a regular greeting card. It is a world first and therefore has a patent pending.
Like god made the peanut, but forgot the chocolate.
Treets is a snack for real peanut-lovers. That’s why we celebrate the home of the nut. And its creator.
An all german product announced for the first time ever in english.
Like collecting souls in a game, but these ones save real humans
The launch of the PS5 was so huge that it had more media coverage than the 10 biggest humanitarian problems combined. Including organ donation. One of the main releases for the console was the remake of demons souls. We use a special item in the game that can make dead players return to life to talk about the importance of be an organ donor.
Thanks for stopping by. Here’s another photo of me wearing the same shirt and a couple of more infos.
I come up with ideas. I craft things. I collaborate with people. I speak five languages. I write music. I play different instruments. I had many bands. I play with my photo camera. I play video games. I love technology even though I write all my ideas on a notepad.
💥 +200 international awards including Gold in Cannes, Effies, ADC Europe and Grand Prix at Art Director Club Germany and New York Festivals.
💥 #1 Creative Director in Germany 2023 at ADC Global
💥 The most globally awarded campaign at Gerety Festival 2023, The Glitch
💥 The Drum’s World Ranking, #9 most awarded in Charity sector campaing 2023, The Glitch
💥 The Drum’s World Ranking, #18 most awarded in Charity sector campaing 2023, #optink
💥 Part of the BBDO Germany team #1 creative rank at WuV, Horizont, Eurobest and ADC 19
💥 Jury member at Cannes Lions, Eurobest, D&AD, Webbys, ADC and Madstars
💥 Member of ADC Germany, IADAS and One Club
Education
Bachelor degree in Communications at ESPM. (Brazil)
Languages
Portuguese (native)
English (fluent)
German (advanced)
Spanish (advanced)
Romanian (basic)
Selected clients
Nike, Google, Ford of Europe, Mercedes-Benz, Opel, BMW, Volkswagen, Smart, WWF, o2, Katjes, Ikea, German Red Cross, LIDL, UBS, T-Mobile, Coca-Cola, L’Oreal, Vichy, Nivea, Dr. Oetiker, Warner Music, Exxon Mobil, Petrobras, Junge Helden, Alzheimer Forschung Initiative.
pedroamerico@gmail.com
Wanna hear me play? Try me.