#playbyyourrules AR Filter
Client: Mercedez Benz
Digital, AR Filter
The first branded Instagram filter by an automotive brand.
The Instagram AR filter, part of the CLA launch campaign, is designed for creative, digital natives, who love to play with technology - the kind of people the new CLA Coupé was made for. The filter applies the moody, neon look used in the overall campaign, and changes colour in response to blinking eyes.
