Fireworks for future
Client: Bund / Clutopia
Digital, AR Filter
4500 t. of fine dust. 191 t. of trash on the streets and countless scared pets. When Germans get their private New Year’s fireworks ready they damage the environment without even thinking about it.
So, we brought fireworks from the streets to the screens. Fireworks For Future is the Instagram filter for cleaner air. The filter organically spread over Instagram and reached over 20 Million impressions within 5 days. Fireworks For Future helped many people to start 2020 with more love and respect for mother nature.
