All VeGgie

Client: Katjes
Campaign, Social Media, PR

How to promote vegetarian candies using a ‘little help’ from the extreme-right.

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The campaign immediately caught the attention of the far right party in Germany, AfD. They started a campaign on Twitter #boykottkatjes

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The campaign became a synonym of integration in Germany, being often used to illustrate the topic in several magazines and newspapers such as Der Spiegel.

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